SpeakersAIBEc ( American Institute of Business and Economic)
Presents Gregory Troussov, outstanding marketing consultant, and Tatiana Pogosova, business trainer with over than 15 years experience in active learning, perfect tandem of theory and practice, in absolutely new course Personal Marketing.
Course provides essential practice of presenting and promoting oneself on the labor, corporate and professional markets as well as in any other social exposure fields. The reason to join this course: decrease dependence on employers’ policies and labor market fluctuations though creating personal brand.
This course is logical extension of Gregory Troussov’s ‘Marketing Communications’. As the title suggests, marketing paradigm is applied now to a person rather than product or service. Lecture materials highlight main approaches of image-making, political technologies and public behavior.
Course involves intense personal workout of professional and social goals, vision of self-development, analysis of self-perception and social feedback, elimination of black spots in self-perception. Most emphasis is put on acquiring skills of intended and focused public communication, goal oriented behavior.
This course will be useful to any manager encountered with the need of self-positioning, considering job change or facing serious decisions on long-term self-development and career building.
One third of class time is devoted to theoretical framework and two thirds to exercises on self image-making, personal goal setting, self-positioning and focused public behavior.
Prerequisites:
Course Length:
Proposed course structure: 2D and 3D personal image: speaking CV, smiling voice, meaningful gestures |
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Moscow, Russia, 105001, ul. Baumanskaya, 7 bld. 1 tel: +7 (495) 744 86 60 |