New Media
The New
Media is the new communicational environment. Being the part of the global
marketing strategy it gives the opportunity to bring the key message to the
target audiences in maximum straightforward way and in ultimate short time. Unlike advertising where contact cost isn't
high only in comparison with audience coverage, the New Media tools allow to
set criteria of the target audience accurately and to project the information
on demanded audience, bypassing non-target users. Besides, the New Media have more
interactive features and gaming contact with the audience.
Most of the activities of the New Media are concentrated in the Internet
environment, but there are also areas of the New Media, which allow transfer
activity in the off-line. The most demanded and popular tools of the New Media
include:
- establishment of communication platforms for brands on
popular Internet resources (Twitter, Facebook, LiveJournal, Vkontakte, etc.);
- SM-monitoring;
- Creation and promotion of viral videos on the Internet;
- Creation and promotion of video-casts, podcasts, game
content;
- Wiki-optimization;
- organization of interactive flash mobs, crowdsourcing,
etc.;
- use of Augmented Reality, QR-Code, ARG, etc. in
marketing promotion.
We offer:
1.
Strategy
We ready to work out of the full strategy of
presence of the Client in the New Media, including the analysis of current
situation, business and communicational objectives, ways of their achievement,
criteria of efficiency.
2.
Communities
We offer the creation and full support of
the communities of fans and “brand lawyers” on social networks (Vkontakte,
LiveJournal, Twitter, Facebook, LinkedIn), as well as creation and support of
the stand-alone communities.
3.
Blogs
Organization of the events for bloggers of any
complexity (incl. screenplay and realization)
4.
Blogger Relations
-
Tours, followed by the appearance of reviews on
the Internet;
-
Meetings with representatives of the Client;
-
Other special events;
- Organization of the events for bloggers of any
complexity (incl. screenplay and realization)
5.
Monitoring
We offer monitoring of the New Media,
which allows to identify 100% of messages about the Client.
We use four search engines and manual
selection, which allows us to do representative monitoring.
As part of monitoring, we offer detailed
analytics, containing conclusions and recommendations.
Monitoring can be done on a daily, weekly and monthly
basis.
6.
CRM
On the basis of monitoring, we offer a
strategy of responding on the comments, which allows, on the one hand, to reduce
the proportion of negatives about the Client and, on the other
hand, to make sales in the form of content recommendations.
7. Special projects
We are ready to organize special projects of any
complexity on any Internet site.
Here we offer a full cycle: from media planning and
selection of sites for the special project to the realization and management
processes.
8. Viral
video
We offer the production of viral video (video that the
user watches and sends to a large number of his friends and acquaintances).
We offer:
* Screenplay;
* Shooting of any complexity;
* Post-production;
* “Seeding” of the video.
9. Seeding
We offer the best context-sensitive and effective seeding
of information about the Client in a pool of relevant communities.
Target audience does not just see the information but is
involved in it.
10. UG-contests
We offer organization of contests, enabling users to
create content on the company and brand. As a result, the brand not only
receives a large number of contacts and interest from users, but also shows its
openness and commitment to customers.
11.
Wikipedia-optimization
We offer optimization/creation of pages with information about
the company in Wikipedia.
In addition, we propose the optimization of content on thematically
linked pages in order to increase the number of mentions of the company and
brands.
12. New Media
in HR
We offer a mix of the New Media solutions in the field
of HR:
* Integration of the New Media in
the Intranet;
* Creation of corporate social
networks;
* Life tracking of candidates;
* Relationship with the staff
communities.
13. Trend spotting
We offer the tracking of key trends for your industry
through a careful analysis of what your customers, competitors, opinion leaders
say, write and think.
With trend spotting you can always anticipate what will
happen with your product, your industry, your customers and competitors in the
nearest future.
14. Trainings
We offer trainings on the New Media for employees of
marketing, advertising and PR departments.
Trainings are conducted in the format of the mix of theory
and practice, helping to immediately test their knowledge.
Trainings are conducted in 4, 8 and 16-hours formats.
Trainees receive the key skills of the New Media work and
campaign planning.
15. Mobile Phone
Apps
We propose the creation of applications for mobile
phones (AppStore, OVI, Android).
Users spend more time in contact with their mobile phones
and applications in them nowadays. Creation of
branded application allows to reach large number of contacts of users
with the brand.
16. Promotional
applications for social networks
We offer the creation of promotional applications for
social networks like Facebook and VKontakte.
Promotional application is a branded promotional page that
is embedded in a social network.
Each user can become a member of the application and
invite their friends and acquaintances. Users are able to interact with the
brand and their friends from social networks.